The Team

Charlotte Cook, Managing Director/Owner

Charlotte co-founded StraightForward in 2006 following a career as a senior manager with PwC and in a niche consultancy.

She has considerable experience in the management and direction of organisational development projects across the private, public, third sector and housing sectors. Charlotte has developed a reputation as an excellent facilitator and executive coach, working with leadership and management teams to get people aligned behind organisational purpose to then shape and drive forward, culture, performance and impact.

Charlotte’s passion is for helping individuals and teams – in a direct, de-mystifying, no-nonsense and straightforward way – to value and enjoy their work and to have the confidence to bring the best of themselves in support of their organisation’s aims.

You can say ‘hello’ to Charlotte using any of the following:

Phone: 07921 165561


Juliet McCarthy, Executive Director

Juliet is a highly experienced and qualified HR & Organisational Development professional with a career spanning over 25 years working within large multinational company and consultancy environments. For many of these years, Juliet worked with AstraZeneca Pharmaceuticals, supporting its business transformations from ICI to Zeneca and then to AstraZeneca.

Juliet joined the StraightForward team in 2013 and has supported many of our customers during that time, particularly in the housing and private sectors. She has worked with a range of teams within these organisations, including at board level and with teams sitting deeper within organisations.

Juliet thrives in supporting teams to develop greater personal and collective awareness and understanding; clarifying roles and priorities; and driving a high-performance culture. She has gained a reputation for having an infectious enthusiasm for her belief in helping teams see what could be possible!

You can say ‘hello’ to Juliet using any of the following:

Phone: 07920 236254

Download Juliet’s full biog here.

Andy Peers, Senior Associate

Andy has held several senior leadership roles within well-known charities and social enterprises. He has been the Head of Sales for The Big Issue in the North; was on the founding Executive Director team that created The Big Life group of social businesses & charities; Chief Executive for The Big Issue South West; and Operations Director for Yorkshire and the North of England Director for the British Red Cross.

He has also provided development support to individuals and organisations from pre-start to established stages, from the local to the internationally focused, with turnovers ranging from £0-150 million per annum and covering a broad range of social, public, cultural and environmental issues.

Andy has an absolute passion and energy for building personal, team and organisational culture and supporting organisational development that is relentlessly mission-driven and values-led.

You can say ‘hello’ to Andy using any of the following:

Phone: 07791 512546
Twitter: @Andy_Peers

Download Andy’s full biog here.

Associate and support team:

Critical to our very special approach and highly-respected service delivery is our brilliant team of associates and core support team who we know very well and trust to work in the StraightForward way. Our team brings together the blend of qualified specialists in HR, Learning & Development and Training with those who have credible, senior, practitioner experiences in a broad range of organisations. It’s this blend that enables us to bring a wealth of methods, approaches and learning to confidently develop and deliver the bespoke programmes of support that we are so well-regarded for.



Contact us at:

StraightForward Partnership Limited

Charlotte: 07921 165561
Andy: 07791 512546

To email click here


Executive Coaching