Our team 2018-07-03T12:20:48+00:00

Introducing our fantastic team

Charlotte Cook, Managing Director/Owner

I co-founded StraightForward in 2006 following a career as a senior manager with PwC and in a niche consultancy.

I have considerable experience in the management and direction of organisational development projects across the private, public, third sector and housing sectors. I have developed a reputation as an excellent facilitator and executive coach, working with leadership and management teams to get people aligned behind organisational purpose to then shape and drive forward, culture, performance and impact.
My passion is for helping individuals and teams – in a direct, de-mystifying, no-nonsense and straightforward way – to value and enjoy their work and to have the confidence to bring the best of themselves in support of their organisation’s aims.

Charlotte Cook, Managing Director/Owner

I co-founded StraightForward in 2006 following a career as a senior manager with PwC and in a niche consultancy.

I have considerable experience in the management and direction of organisational development projects across the private, public, third sector and housing sectors. I have developed a reputation as an excellent facilitator and executive coach, working with leadership and management teams to get people aligned behind organisational purpose to then shape and drive forward, culture, performance and impact.
My passion is for helping individuals and teams – in a direct, de-mystifying, no-nonsense and straightforward way – to value and enjoy their work and to have the confidence to bring the best of themselves in support of their organisation’s aims.

Juliet McCarthy, Executive Director

I am a highly experienced and qualified HR & Organisational Development professional with a career spanning over 25 years working within a large multinational company and consultancy environments. For many of these years, I worked with AstraZeneca Pharmaceuticals, supporting its business transformations from ICI to Zeneca and then to AstraZeneca.

I joined the StraightForward team in 2013 and have supported many of our customers during that time, particularly in the housing and private sectors. I have worked with a range of teams within these organisations, including at board level and with teams sitting deeper within organisations.

I thrive in supporting teams to develop greater personal and collective awareness and understanding; clarifying roles and priorities, and driving a high-performance culture. I have gained a reputation for having an infectious enthusiasm for my belief in helping teams see what could be possible!

Juliet McCarthy, Executive Director

I am a highly experienced and qualified HR & Organisational Development professional with a career spanning over 25 years working within a large multinational company and consultancy environments. For many of these years, I worked with AstraZeneca Pharmaceuticals, supporting its business transformations from ICI to Zeneca and then to AstraZeneca.

I joined the StraightForward team in 2013 and have supported many of our customers during that time, particularly in the housing and private sectors. I have worked with a range of teams within these organisations, including at board level and with teams sitting deeper within organisations.

I thrive in supporting teams to develop greater personal and collective awareness and understanding; clarifying roles and priorities, and driving a high-performance culture. I have gained a reputation for having an infectious enthusiasm for my belief in helping teams see what could be possible!

We work with a brilliant team of associates and core support team who we know very well and trust to work in the StraightForward way.

Andy Peers
Andy Peers
Karen Cruise
Karen Cruise
Emma Gunner
Emma Gunner
Barbara Robinson
Barbara Robinson
Rebecca Cain
Rebecca Cain
Rebecca Leppard
Rebecca Leppard
Stuart Lanes
Stuart Lanes
Alison Verheul
Alison Verheul
Victoria Amella
Victoria Amella